Meet Binary Refinery
If you've worked with Pixelsmith for a while, you might have noticed the conversation occasionally drifts into territory beyond websites - into questions about AI, technology strategy, and what your business should actually be doing with all of it.
That's not an accident. It's just me wearing a different hat.
Binary Refinery is my sister business - same person, different focus. Where Pixelsmith handles web design and development, Binary Refinery is an independent AI strategy and advisory consultancy for New Zealand business leaders who want clarity on where AI fits in their organisation, and what to do about it.
It's the part of the work I've always done informally - helping clients think through technology decisions, governance questions, and what's actually worth investing in - made into something more deliberate.
If you're a Pixelsmith client wondering whether AI is something your business needs to take seriously right now, Binary Refinery is probably the better conversation to have first.